Spotlight Friendster : Explosive Growth

Friendster launched in 2003 as one of the worldʼs first social networking sites; it galvanized a stagnant web and sparked a wave of innovation that later became known as Web 2.0.


Since then, it has established itself as one of the most prized online brands and continues to be the archetype of social networking. Unfortunately, Friendsterʼs explosive popularity presented intense performance and scalability challenges, stunting their early growth.

We’ve been following Friendsterʼs story since the start, and always admired their unapologetic approach to innovation. Thatʼs why when Friendster came to us seeking help with their performance and scalability problems, we jumped at the chance. Since then, Friendsterʼs performance has more than doubled. They are once again one of the most popular web sites in the world, with over 60 million users, nearly half of whom registered in 2007.

OmniTI professionals were instrumental in eliminating major performance problems and turning Friendster performance around. During the time OmniTI worked with Friendster, our response time went from about 9 seconds on Alexa to about 3.5 seconds.

~ Chander Sarna, VP of Engineering and Operations, Friendster.