There are numerous "How To Choose CMS" articles out there, all written from different perspectives, starting from a designer's usability view and ending with the CFO's financial point of view. This paper is not one of those! The goal here is to get you thinking about what you really need, now and in the future. We will review foundational questions you should ask as you formalize your business work flow so that you will be successful regardless of whether you choose an off-the-shelf product or build a custom system